Heraclitus, a Greek philosopher born in 544 b.c. said, “No man ever steps in the same river twice, for it's not the same river and he's not the same man.”
To say that there have been changes in the wireless and prepaid industries is a gross understatement of the facts. Everything has changed - the products, the consumers, how products are marketed, and the legal and regulatory landscape. The theme of this conference is to show participants how they can react to the changes that have already occurred and the ones that may be just around the corner.
If you think the past few years have seen draconian change, just wait until you see what is coming next. The younger generations think and act in new ways that may require you to change your approach, your products and the very way you conduct your business. Get an enticing glimpse into the new world and what you need to do to get ready for it.
Wireless and Prepaid have always been fertile ground for creating innovative products and services. There have been great advances in technology, and even bigger ones just around the corner. How can you capitalize on the opportunities afforded by IoT, 5G, AI and M2M? This session will get you started.
You can increase accessory sales by simply changing the culture of your staff. Well, OK, it may not be that easy, but, if you follow some simple rules, you can quickly increase your sales of accessories. Let the experts who have done this show how you can create a culture that maximizes accessory sales.
All electronic products are subject to technical issues. As devices become more expensive and more pervasive, the demand for quality repair soars. Retailers have to understand how to manage repairs to maximize revenue. In this session, repair shop experts and experienced retailers will explain how it is done.
A moderated session with a panel about how to prepare for change. Audience members will share their thoughts, concerns and experience in making adjustments in their business plan to get ready for the future.
Everybody knows that social media, like Facebook, Instagram, Twitter and other platforms are a great way to market your product. But, how do you utilize these media in an effective manner? How do you use social media to drive traffic to your storefront? A panel of experts will tell you the secrets.
Gone are the days when last year’s handset was thrown in the recycle bin. Consumer demand for quality, reconditioned equipment is rapidly increasing. How can you incorporate a used product into your product line, without impacting your new product sales? Hear what a panel of experts has to say.
No business has been untouched by changes in nearly every aspect - legal and regulatory environment, marketing methods, consumer behavior. Learn how one business adapted to radical change, and not only survived, but thrived.
Today, your web presence is you. It is the front door by which the world comes to you. But, it is very tricky. You have a few precious seconds on your website to make your case that a viewer should invest their time to explore what you can do for them. In this workshop, you will learn how to get started on a killer web presence strategy.
Along with changes in the business and the technologies, the legal landscape will also change with new and different regulations and laws. What can you expect? A panel of legal experts will offer their thoughts.
Distribution channels have taken on a very different look over since the advent of the Internet. Where does a traditional wireless distributor fit in the new model, and how can they adapt their business to today’s world of virtual value adds, top up and marketing? How do you build a channel utilizing the tools that are available today? And, what about tomorrow?
